REVIEWING
FAMEBIT’S INFLUENCER MARKETING PLATFORM
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FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform
FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform
In an effort to
provide a marketplace for brands enlisting social media and digital
influencers ,influencer
marketing platforms including FameBit were created. FameBit in
2014 became one of the first self-service influencer marketing platforms
featuring YouTube
influencers. Now, FameBit has expanded their platform to several
other social media channels including Twitter, Instagram, Vine, Tumblr, and
Facebook. While influencer marketing platforms are adept at certain aspects of
a viable influencer campaign, like most software applications, they have varied
strengths, limitations, and drawbacks.
What To Know About Influencer Marketing
What To Know About Influencer Marketing
Influencer marketing is
advertising for brands with top social media influencers. This type of paid
advertising is effective for branding-based and direct-response initiatives,
and can take the form of paid sponsorships, product placement, and sponsored content across
all social media channels (YouTube, Instagram, Snapchat, Vine, blogs, et. al.).
Just in recent
years, the practice of advertising with social
media influencers to their vast audiences across multiple
social media channels—has completely changed how brands, agencies, and
fast-growth startups approach effective advertising to reach audiences online.
The immense growth and user adoption rates of social media apps, networks, and
channels has plummeted
TV viewership/reach, quickly driven up time spent on social (for
some demographics, up to 9
hours each day), and also made it harder for marketers to message
increasingly segmented niche interests and audiences online.
Accompanying
social's substantial growth, each social media channel features today's
new social celebrity: highly engaging YouTubers, Instagrammers,
Snapchatters, Viners, and bloggers with vast audience reach oftentimes in the
millions of subscribers, followers, and fans. Audiences and many of marketing's
critical demographics look directly to these tastemakers, lifestyle icons, and
role models on social media to provide consumer and lifestyle cues. As such,
marketing with top YouTubers, Instagrammers, Snapchatters,
and bloggers is an essential part of every company earnestly seeking to drive
impactful brand awareness, engagement, and conversions.
FameBit
provides a centralized hub where social media influencers who have signed up on
the platform can create branded and sponsored content for submitted brand
campaigns. FameBit seeks to provide a comprehensive, self-service option for
brands and as told to Tubefilter'sBree
Brouwer, "the tools to tap into influencers’ other social
platforms within one campaign, providing more storytelling options and even
greater audience reach."
What Is An Offer Platform? Marketplace?
In the influencer marketing industry,
services like FameBit are referred to as "offer platforms." Marketplaces
are supply-and-demand communities that connect buyers and sellers, service
providers and consumers. Popular marketplace examples include Airbnb, Etsy,
Uber, oDesk, and TaskRabbit.
Offer platforms
are marketplaces that enable its registered social media influencers to
bid and make offers on proposed campaigns based on each influencer's interest
level in the brand and its campaign. While offer platforms vary, most provide
cursory tools for finding and/or identifying influencers, elided payment processes,
communication, and analytics.
How Does FameBit's Platform Work?
FameBit's
influencer marketing platform allows brands to sell their products/services
through FameBit's creators. Brands can submit campaigns with a minimum bid of
$100. FameBit's creators can then express interest in submitted campaigns and
if selected by the brand, will create social media content for the campaign to
promote the brand to their social media following.
FameBit charges
a service fee percentage atop each campaign. For companies seeking to use
FameBit, here's how to create a campaign within their influencer marketing
platform dashboard:
·
Upon clicking
on "Create Campaign," the user will be prompted to select social
media channels. Presently, FameBit's influencer marketing platform supports
YouTube, Twitter, Instagram, Vine, Tumblr, and Facebook. The user can select
multiple social channels.
·
Once social
channels are selected, the user is prompted to fill in campaign details
including title, pertinent details, a URL, and submission deadline.
Additionally, the user has the options to upload a product photo and specify a
campaign category (Beauty & Fashion, Gaming & Apps, Health &
Fitness, Pets, Tech, or Other).
·
After FameBit
approves the newly created campaign, creators and influencers can begin
submitting bids.
·
Within the
dashboard, FameBit segments information between "Proposals" and
"Content" with a variety of subsections designed to facilitate
workflow (messaging, actions required, pending approval).
·
FameBit
provides a shortlist of featured creators sortable by category. Users can also
view creators hired in past campaigns along with their social channels and
initial stats.
The Pros & Cons Of Influencer Marketing Platforms
For creators
and social media influencers seeking to increase earning potential,
establishing a profile on FameBit (amongst other influencer marketing platforms
including Popular Pays and Izea) and being active on the platform will aid
discovery and supply brand campaign opportunities. For brands, advertisers, and
those seeking to work with creators, FameBit's offer platform provides a way to
receive bids from interested social media influencers.
While the best
platforms may boast thousands of influencers, many of the world's best creators
eschew these platforms opting instead to work through managers, MCNs, YouTube
influencer agencies, and influencer
marketing agencies. In general, platforms allow for quick one-offs
in instances where nuanced branding efforts, higher-level collaboration, and
long-term strategy are not critical. To truly utilize the existing potential of
these self-service platforms, users must already possess a solid grasp of
constructing, managing, and executing influencer marketing strategies.
·
Campaign
management dashboard
·
Messaging/Communications
·
Ability to sort
platform's top creators
·
Brands can
submit campaigns of $100 or more
·
Creators can
respond to campaigns based on interest level
The Cons Of FameBit's Influencer Marketing Platform
·
Limited
campaign scope/possibilities
·
Requires user
to fully understand influencer marketing strategies and concepts in order to
maximize platform use
·
Requires user
to fully understand how to properly find/identify influencers
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